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mungewell

HCCB barcodes - why?

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So there are a couple of articles on M$ new barcode technology:

http://news.bbc.co.uk/1/hi/technology/6570871.stm

http://www.techshout.com/general/2007/16/m...plash-of-color/

They say it can be read with a mobile phone app, but don't give many details.

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"It's more of a 'partner' barcode," he said. "The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space."

Up to 3,500 alphabetical characters of data can be embedded into each square inch of the barcode.

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My question is.... what's the point in creating a new barcode tech for this? What's wrong with QR-code or DataMatrix?

Munge.

PS http://en.wikipedia.org/wiki/Datamatrix

Edited by mungewell
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I read about this last week. Do you really think people are going to pay MS for codes that are tied to a service that might fizzle when they can do QR Codes for free/cheap? Sounds like a horrible idea to me.

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